Eleusis Hotel

In the vibrant neighborhood of Laureles, Medellín, this new boutique hotel aims to attract modern travelers with an adventurous and unique spirit. The hotel is more than just a place to stay; it’s an experience that blends edgy design with a community-focused vibe. From the welcoming communal spaces to the personalized room themes, every element was crafted to make guests feel connected, excited, and at home in Medellín.

Create a memorable brand identity that reflects the hotel’s distinct personality and resonates with its target audience: young, adventurous travelers. The challenge was to infuse the brand with a sense of both grit and warmth, capturing Medellín’s energetic culture while ensuring a welcoming atmosphere. Every detail—from the logo and color palette to the website design—needed to convey the hotel’s edgy vibe and community-driven ethos.

I started by exploring the local culture and the hostel’s future plans, drawing inspiration from Medellín’s urban art and vibrant social scene. The brand identity was crafted to be mysterious yet approachable, using a mix of rustic and vintage aesthetics to match the interior style. Hand-drawn illustrations, custom patterns, and a palette inspired by Medellín’s landscape were designed to enhance the brand’s unique charm. Every element—from door hangers to website visuals—was meticulously developed to communicate a cohesive story, appealing to travelers who seek not only a place to stay but a place to connect.

• Brand Identity Development: Logo, color palette, and typography

• Visual Design Elements: Hand-drawn illustrations, patterns, and iconography

• Print Design: Door hangers, signage, and stationery