Aesté

Aesté is a premium home fragrance brand that blends elegance, nature, and femininity into a sensory experience. Offering candles, oils, and diffusers, Aesté is designed to bring tranquility and beauty into everyday spaces. With a refined aesthetic, poetic storytelling, and carefully curated scent profiles, the brand transforms homes into sanctuaries of calm and inspiration.

The goal was to create a brand identity that captured the essence of luxury, tranquility, and nature while appealing to a modern, design-conscious audience. The challenge was to balance minimalism and warmth, ensuring that Aesté felt both sophisticated and inviting. Every detail—from the logo to the packaging to the advertising—needed to reflect the harmony between art, fragrance, and emotion.

I developed a visual and conceptual identity that evokes romance, elegance, and sensory immersion. My approach included:

• Brand Aesthetic: A refined logo featuring a flame with a heart-like shape, symbolizing warmth and intimacy.

• Color Palette: A sophisticated blend of deep, muted hues and soft, natural tones to reflect the scent families.

• Typography & Design Elements: A balance of modern serif and delicate script to convey premium quality and femininity.

• Packaging: Elegant, minimal designs with tactile, organic materials to enhance the sensory experience.

• Marketing & Advertising: Poetic storytelling paired with evocative visuals that transport customers into an immersive world of scent and emotion.

• Brand Identity Design (Logo, Typography, Color Palette)

• Packaging Design (Candles, Diffusers, Oils)

• Marketing & Advertising (Social Media Content, Ad Campaigns)

• Creative Direction (Photography Concepts, Mood Boards)