David Plaza Hotel

David Plaza Hotel, a quaint beachfront retreat nestled in the tropical paradise of Capurganá, Colombia, sought a brand identity that embodied both luxury and tranquility. The hotel aimed to attract visitors looking for an elegant yet peaceful escape by the sea. To resonate with its guests, the brand needed to reflect the serenity of its surroundings while exuding a touch of refined sophistication.

The task was to develop a logo and brand identity that conveyed the hotel’s dedication to providing an upscale experience in an environment that promotes peace and well-being.

I began by immersing myself in the ambiance of Capurganá, drawing inspiration from its beaches, lush greenery, and serene atmosphere. I designed a logo that gracefully combined elements of luxury and nature, and a color palette that reflected the warm, inviting hues of the tropics.

The slogan, “Viva la elegancia en el paraíso tropical,” became the guiding light for the entire brand identity.

Beyond the logo, I crafted mockups for business cards and brochures, ensuring that each piece was consistent in its portrayal of the hotel’s luxurious yet tranquil essence. The materials were designed to not only be visually stunning but also functional, serving as a seamless introduction to the elegance awaiting guests at David Plaza Hotel.

• Logo Design

• Brand Identity Development

• Mockups Design